Oral Health Group


May 6, 2020 News Blogs

How to Adapt Your Marketing During the Coronavirus

by Christie Simon

A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important

May 4, 2020 News BlogsOffice ManagementPatient Management

No Time for Doom and Gloom…But Be Prepared to Make Some Changes!

by Shawn Peers, Dental Peers

Well we are seeing signs of the flattening of the curve and the hope is we will start to return to some degree of “normal” very soon. New Brunswick and Saskatchewan seem to be leading the charge in loosening restrictions.

April 29, 2020 News Blogs

How to Create A Perfect Personal Brand as A Dentist

by Michael Gorman

A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about

April 27, 2020 News BlogsSocial mediaWebsites

Showcase Your Dental Videos on Multiple Social Networks

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

April 22, 2020 News Blogs

3 Ways to Use “Google Trends” For Your New Dental Practice

by Frank Hamilton

It can be challenging as a dentist conducting your market research on both existing and potential clients, especially if your practice is just starting out and is on a tight budget and resources. Things such as keyword tools, customer interviews,

April 20, 2020 News Blogs

Top Dental Resume Samples & Pro Writing Tips

by Sandra Larson

You have completed your degree in dentistry and now you are ready to step in the real world. As exciting as it sounds, competition rules the real world. To get the best job, your dentist resume has to be at

April 15, 2020 News Blogs

4 Ways to Improve Your Dental Office Communication with Patients

by Mary Jones

The importance of soft skills Research indicates that a professional’s soft skills have a direct impact on creating a patient’s impression of the care and facilities that are provided. Additionally, communication strengthens the amount of trust put in the dentist

April 13, 2020 News BlogsMarketing strategiesPractice ManagementSocial mediaSocial networking

Top Social Platforms for Dental Marketing

by Naren Arulrajah, Ekwa Marketing

A 2018 survey found that 83 percent of dentists believed social media marketing to be more efficient than traditional methods. Yet, only about 55 percent had social accounts for their practices. Why? In many cases, the answer is simply not

April 8, 2020 News BlogsOverall Health

How to Stay Fit During Self-Quarantine

by Dr. Workout

The state of lockdown stops people from working out and exercising in their normal routine. People are spending most of the time at home and their outdoor activities have stopped completely. In this case, they not only affect their physical

April 6, 2020 News BlogsDental TeamPractice management

Taking a “Mulligan” and Moving Toward Practice Greatness!

by Shawn Peers, DentalPeers

How many times have I heard an experienced dentist wistfully muse how they wish they had their current understanding of the business of dentistry back when they first graduated. “I would have done things differently if I had known then

dental fear
April 1, 2020 News Blogs

“To Fear or Not to Fear,” that is the question.

by Dale Audrey Ungar R.D.H. 

What is fear exactly? FEAR, DREAD, FRIGHT, ALARM, PANIC, TERROR, TREPIDATION mean painful agitation in the presence or anticipation of danger. FEAR is the most general term and implies anxiety and usually loss of courage. fear of the unknown DREAD usually adds the idea of intense reluctance to face or meet a person

kid-friendly dental practice
March 30, 2020 News Blogs

How To Make Your Dental Practice Kid-Friendly

by Christie Simon

There are obvious advantages to making a kid-friendly dental practice. You’ll be serving an important segment of the population and you’ll increase your client base. There are potential pitfalls, too – children have a harder time communicating their needs to

March 25, 2020 News Blogs

Dental SEO for Dentists Made Simple: DIY Step-by-Step Guide

by Adam Yang, MBA

Don’t have a huge marketing budget? Can’t afford to hire a Dental SEO agency? Don’t worry. You can get started with SEO yourself. Dental SEO is pretty straightforward.  It’s about providing what the searchers and Google want.  If you understand

dental networking
March 23, 2020 News BlogsSocial networking

A Dental Hygienist’s Short Guide To Professional Networking

by Molly Crockett

Countless hours of learning (especially online classes) is essential, especially when studying to be a dental hygienist. There’s no point in time where there’s “too much” learning. However, problems may arise if you don’t have the right contacts, or have

March 18, 2020 News BlogsSearch engineWebsites

Social Sharing and Voice Search – Important Trends for Dental SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

social media dentist
March 16, 2020 News BlogsMarketing strategiesSocial media

5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

by Michael Gorman

Every field of work has become highly competitive in the last few years and dentistry is by no means an exception. With so many clinics in almost every neighborhood, we can notice a lot of dentists trying to grab clients’

private equity
March 11, 2020 News Blogs

Private Equity, CSOs and Capitalization

by Timothy A. Brown FRI, CEO & Broker of Record - ROI Corporation

The renowned Warren Buffett has a very simple indicator of whether stocks are under or over valued. He takes the entire US stock market capitalization (the collective value of every stock traded) and then divides the number into the gross

March 9, 2020 News BlogsMarketing strategies

Simple Strategies to Increase Patient Referrals

by Naren Arulrajah, Ekwa Marketing

Dental marketing trends come and go, but one method of advertisement will never lose effectiveness. That is word-of-mouth. Patient referrals are an important part of your income stream, and well worth the effort to optimize. Don’t just count on happy

Dental Instagram
March 4, 2020 News BlogsMarketing strategiesSocial media

How To Boost Your Dental Instagram From Zero To Hero

by Ashley Halsey

Instagram is one of the largest social media platforms on the internet, and one of the most popular among younger users. If you want to reach a younger audience, your dental practice might have to get with the times and

case acceptance
March 2, 2020 News BlogsPractice Management

What Do You Know About Your Rate of Case Acceptance?

by Shawn Peers, Dental Peers.

You may recall in my blog last month, I discussed the importance of knowing and understanding your KPI’s (key performance indicators) in order to truly understand what is driving your practice. The unfortunate reality is that many dentists know little