Oral Health Group

Topic
Marketing strategies

October 2, 2017 News BlogsMarketing strategiesSocial media

Dentists’ Guide: Hosting a Twitter Party

by Naren Arulrajah, Ekwa Marketing

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate

September 27, 2017 News BlogsMarketing strategiesSocial media

Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth

by Jackson Hadley, My Social Practice

Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.

September 25, 2017 News BlogsMarketing strategies

What Are People Saying About Your Dental Practice?

by Ekwa Marketing
September 13, 2017 News BlogsMarketing strategiesSocial media

5 Reasons You Need Social Video

by Jackson Hadley, My Social Practice

People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video

August 30, 2017 News Marketing strategiesNewsTechnology

New Mobile App Allows for Easy Dental Video Recording

by Teemu Uusitalo, Futudent

Dental video just went mobile with the new Futudent Recording App for Android. Futudent is pleased to release the new app which makes tether-free filming possible for all EduCam users, old and new. The new app finally make it easy to

August 14, 2017 News BlogsMarketing strategiesPatient education

Leverage the Power of Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and

July 19, 2017 News BlogsMarketing strategiesSocial networking

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

by Ekwa Marketing
June 26, 2017 News BlogsMarketing strategies

Are You Achieving Your Goals with Online Dental Marketing?

by Naren Arulrajah with Vikas Vij

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every

April 24, 2017 News BlogsMarketing strategiesWebsites

The Importance of Consistent Content

by Hayley Irons

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor

March 27, 2017 News BlogsMarketing strategiesSocial mediaSocial Networking

The Dentist’s Starter Guide to Twitter

by Jackson Hadley, My Social Practice

Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.

Dental Marketers
March 23, 2017 Feature Dental OfficeMarketing strategies

Top 10 Secrets Dental Marketers Don’t Want You to Know

by Michael Carabash, B.A., LL.B., J.D., M.B.A.

He is young and sharply dressed. A so-called ‘marketing guru’ for dentists and a real smooth talker. His elevator pitch puts dollar signs in your eyes. He promises you a steady stream of new patients through flashy direct mail campaigns,

March 20, 2017 News BlogsConnectivityMarketing strategies

How to Build a Loyal Email Marketing Subscriber Base

by Ekwa Marketing
March 18, 2017 Feature Dental OfficeManagementMarketing strategies

Editorial: To Market, To Market to Buy That Next Thing….

by Catherine Wilson

“Old school mentalities – like dentistry is a profession, not a business OR doing good dentistry is your best marketing – still permeate. There hasn’t been much in terms of teaching proper marketing for the new millennium.” Michael Carabash, managing

February 20, 2017 News BlogsMarketing strategiesWebsites

5 Ways to Optimize Dental Content to Generate Better Leads for Your Practice

by Ekwa Marketing
February 13, 2017 News BlogsMarketing strategiesPublic Relations - Patient Care

Survey Reveals Why Your Dental Practice Needs a Reviews Strategy

by Jackson Hadley, My Social Practice

Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has

January 30, 2017 News BlogsMarketing strategiesTrends in Dentistry

The Difference Between Dental Branding and Marketing and Why It Matters (a lot)

by Jackson Hadley, My Social Practice

What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically

January 18, 2017 News BlogsMarketing strategiesSocial Networking

Digital Marketing Trends That Will Define 2017

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!

December 12, 2016 News BlogsMarketing strategiesSearch engine

Integrate SEO and PR to Increase your Patient Reach

by Naren Arulrajah with Vikas Vij, Ekwa Marketing

Search engine optimization (SEO) continues to be the most powerful marketing tool to increase the market reach of your dental practice, but it can do even better when it is combined with a sound public relations (PR) strategy. Search engine

November 28, 2016 News BlogsMarketing strategiesPractice management

How to Connect with Potential Patients and Establish Trust

by Ekwa Marketing
November 21, 2016 News Marketing strategiesPractice managementTechnology

Dental Practice Marketing: Paid Advertising 101

by Donya Ferris

When it comes to paid advertising, there are a lot of red flags waving around in the air. A few questions people ask themselves is ‘What am I paying for?’ and ‘Does this drive more traffic to my site and